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Tutorial Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing) Description
This is an updated version of the 1998 "Contemporary Marketing Wired" text. An entire chapter has been devoted to relationship marketing, including coverage of database marketing, strategic alliances, co-marketing/co-branding, and dedicated sales forces.
Spec Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing) Complete
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